It's becoming more and more difficult for advertisers to create interesting ad's, especially commercials, due to their prevalence and the tight regulations the FCC has on the content advertisers can run. However, I saw the following ad this weekend and thought it was awfully creative. The ad flirts with the 'inappropriate' line that the FCC checks for but is shockingly intriguing.
The commercial markets the vehicle due to its new innovative feature that warns the owner when the tires are filled just 'enough.' The marketing and advertising team keep the viewer interested while showing relatable daily happenings but honking every few seconds. Then at the end, they reveal the new feature and the voice-over explains it.
Commercials and ads like this one not only make the viewer chuckle, but they allow the viewer to learn of the new feature and perhaps become interested in the vehicle all together.
...if only I had that warning when I went to Vegas...
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