I recently saw a new holiday ad featuring Budweiser's iconic horses and thought I'd take a look at the history of them...
I noticed this particular ad and realized that it is from four or five years ago... Whether it was because I wasn't of age and didn't notice the ad yet or I just simply missed it, I am upset that I haven't seen it until today.
What a clever ad!
This one is tied with their Never Forget ad shown below for the top spots in their portfolio. What tremendous work!
In a move to get American children active, the NFL teams up to get the younger generations to be more active. The NFL Play 60 initiative encourages kids to get at least 60 minutes of activity in every day. Where does advertising come in?
The NFL occasionally calls upon one or more of their stars to star in a quick commercial to remind kids to get active. Most of the time it shows a dozen players on a bus with a few dozen kids and eventually all the kids and the players are seen playing around in a park.
This past week, they released an incredibly adorable and catchy commercial that had me re-watching it on YouTube and showing it to my family all weekend.
This commercial not only caused me to laugh but also made me wish I was young again...
If you live within the Milwaukee radio broadcast area, you've probably heard the emotional testimonies by Richard Kessler for his beautiful diamonds. If not, below is the link to their webpage. They even advertise a seperate page where you can listen to their Radio Spots.
Almost every large jewelry store chain has radio ads in Milwaukee, but Kessler's is different. There is more of an emotional appeal. Richard Kessler speaks to the listener much like Roosevelt did in the 30's and 40's during his infamous Fireside Chats. Mr. Kessler acts like your best friend and invites you to a Kessler's Diamonds store to see their new product.
I could not find information regarding the market share of diamond or jewelry sales in Milwaukee, but I am certain that Kessler's is doing well. Buying jewelry for your dearest and closest life-time friend isn't something to take lightly. Richard Kessler jumped on that opportunity to appeal emotionally and did so in a very intelligent way.
